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When we were developing this series of product videos for YETI Coolers, we were tasked to take a dry instructional video, keep it interesting, stay true to their brand, and make sure that new users understood all the functions of the product.

Since YETI is all about authenticity, it was important to use actual product engineers to give the demo. I directed these amateur actors, a team of stylists, crew, creative team, and client to create all of these videos in a day, all while staying on budget.

Creative DirectorTrish OlivesAgencyMcGarrah JesseeProducerTrish OlivesScriptCaitlin GreenwoodTalentAndrew BoswayEditorDana Summers