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Being in touch with the audience led me to really beautiful decisions for the logo symbolism, imagery, and art direction.

Branding

Tree of Life Grant requested very specific color and logo directions, so this project was more about developing art and typefaces that would work well across varying sizes and mediums while still capturing the imagery of their original concept.

Custom web design

Given the subject matter, I wanted to create a space online for Tree of Life Grant that was clean but comforting. I developed a custom Squarespace template with carefully curated stock photography for a warm and trustworthy experience.

ClientTree of Life FoundationDesignerMadison Grube